Key Takeaways:
- Forever Feed Technologies (FFT) announces an investment coalition with fifteen leading dairy and beef producers from California, Texas, Indiana, and Michigan.
- The coalition aims to accelerate technology development for the world’s largest on-farm feed mill producing Automated Sprouted Grain™ (ASG).
- The first FFT Feed Mill is under construction at River Ranch Dairy in Hanford, California, and will be operational by Q4 2024.
- The project is expected to save billions of gallons of water and significantly reduce the climate impact from cattle feeding.
- The coalition represents producers that collectively feed over 500,000 head of cattle annually.
Forever Feed Technologies Announces Major Investment Coalition
Forever Feed Technologies (FFT) has announced the formation of an investment coalition comprised of fifteen leading dairy and beef producers from California, Texas, Indiana, and Michigan. This coalition is dedicated to accelerating the development of FFT’s enterprise-scale on-farm feed mills, which produce highly nutritious Automated Sprouted Grain™ (ASG). The innovative technology promises to save billions of gallons of water and significantly reduce the climate impact of cattle feeding.
Coalition Members and Their Vision
The coalition includes prominent names such as River Ranch Farms, Bar 20 Dairy, Producers Dairy Foods, Grimmius Cattle, Wreden Ranch, Hollandia Farms, Central Valley Meat Company & Harris Ranch Beef, Rancho Teresita Dairy, Associated Feed & Supply, Red Triangle Oil Company, High Roller Dairy, D&J Dairies, de Jong Family Farms, Prairie View Dairy, and M.F. Rosa Dairy. Together, these producers feed over 500,000 head of cattle annually and are at the forefront of deploying innovative and climate-smart practices.
Jack de Jong, owner of River Ranch Farms and co-founder/CEO of Forever Feed Technologies, expressed his satisfaction with the investment coalition: “We are extremely pleased with the caliber of our second-round investment coalition. Our investors are some of the leading producers and businesses in agriculture and represent the forward-thinking innovators needed to help solve the major challenges of water shortages and the climate impact facing our industry.”
Commitment to Sustainability and Innovation
Steve Shehadey, owner of Bar 20 Dairy, emphasized the importance of innovation in agriculture: “Bar-20 Dairy is pleased to be one of the founders of Forever Feed Technologies. We are excited to be joined by this esteemed group of innovative ag leaders. We have great trust in the experience of Forever Feed’s co-founders, Jack de Jong and Steve Lindsley, and their management and engineering teams. At Bar-20, we are always looking to reduce our environmental impact, and adding FFT feed mills to our operation will complement our sustainability efforts, including the methane reduction fuel cell technology we installed last year.”
Brian Coelho, President/CEO of the Central Valley Meat Company and Harris Ranch Beef, highlighted the shared goals of the dairy and beef industries: “The dairy and beef industries share many of the same opportunities for improving the quality and sustainability of the foods they produce. Having both dairy and beef operators join the Forever Feed investment coalition expands FFT’s ability to tap into our expertise as they develop the most dependable and sustainable high-volume feed mill in the world.”
Benefits of Automated Sprouted Grain™ (ASG)
The FFT Feed Mill is designed to grow Automated Sprouted Grain™ (ASG) such as wheat and barley year-round. This technology enhances the daily diet of cattle, leading to increased productivity, improved animal health, and nutritional consistency. Furthermore, it offers significant resource savings in terms of water, land, and fuel emissions.
Construction and Future Plans
The first FFT Feed Mill is currently under construction at the River Ranch Dairy in Hanford, California. It is anticipated to begin growing Automated Sprouted Grain™ (ASG) by the fourth quarter of 2024. This development represents a significant step towards more sustainable cattle feeding practices, with the potential to make a substantial positive impact on the environment.

