Key Takeaways:
- Elliot Shmukler, co-founder and CEO of Anomalo, joins FBN’s Board of Directors, bringing extensive expertise in technology and digital marketplaces.
- Shmukler has held leadership roles at Instacart, LinkedIn, eBay, and Wealthfront, significantly driving growth at Instacart as Chief Growth Officer.
- FBN continues its momentum, following recent milestones including partnerships, leadership appointments, and surpassing $2B in financing for U.S. farmers.
FBN®, the leading farmer-to-farmer network and agricultural marketplace for inputs, capital, marketing, and sustainability services, announced the appointment of Elliot Shmukler to its Board of Directors. Shmukler brings a deep background in technology and digital growth, having co-founded Anomalo, an AI-powered automated data quality monitoring platform for enterprises.
Shmukler previously held senior leadership roles at Instacart, LinkedIn, eBay, and Wealthfront. At Instacart, where he served as Chief Growth Officer and VP and Head of Product, Shmukler played a key role in driving the company’s nearly 6X growth in grocery sales and increasing subscribers of Instacart Express by 14X.
“I’ve long been a fan of using technology to make it easier to live one’s life and run one’s business. So, it’s been exciting to see how FBN is doing that for farmers across North America,” said Shmukler. “I’m looking forward to collaborating with the board and FBN executive team in making the FBN platform even better.”
Building FBN’s Future in Agricultural Commerce
Shmukler’s appointment comes as FBN continues its expansion as a leading marketplace for farmers, offering a wide range of services that help farmers optimize their operations and access key resources.
“Elliot’s a world-class leader in technology and digital marketplaces,” said Alan Willits, Chair of the Board of Directors. “We’re excited for him to join our board in building the FBN platform advancing the future of agricultural commerce for farmers.”
FBN’s CEO Diego Casanello also praised Shmukler’s wealth of experience: “Elliot’s distinguished tenures at Instacart and eBay give him unparalleled experience that will help us in our ambition to build the leading marketplace for everything farmers need.”
Farmers Business Network (FBN) Latest News
Farmers Business Network Names Guillaume Luebke as Chief Financial Officer (2024/06/25)
Farmers Business Network, Inc. (FBN), a leading ecommerce platform for agricultural inputs, capital, and services, has appointed Guillaume Luebke as its Chief Financial Officer (CFO). Luebke, a seasoned global leader with over two decades of experience in the agricultural sector, will commence his role on July 1st. He has led cross-functional teams across four continents and has contributed significantly to financial management, business planning, and operational strategies at leading industry organizations. FBN’s CEO, Diego Casanello, expressed optimism about Luebke’s appointment, stating that his global experience positions FBN to continue its growth as a world leader in ag tech, fintech, and sustainability.
FBN Finance Surpasses $2Bn in Financing Provided to U.S. Growers (2024/06/07)
Farmers Business Network, Inc. (FBN®) announced that its lending unit, FBN Finance, has provided over $2 billion in financing to U.S. growers. FBN Finance offers competitive rates, rapid online approvals, and tailored financing options for farmers. The digital-first approach and experienced team make it easier for farmers to access capital. The company also supports regenerative agriculture and has streamlined the financing process with a digital payments platform for operating line customers.
Reaches Over $1Bn In Operating Lines (2024/03/15)
Farmers Business Network, Inc. (FBN®) announced that its lending division, FBN Finance, has provided over $1 billion in operating lines. The organization is dedicated to offering affordable and accessible capital to farmers. Operating Lines from FBN Finance allow producers to secure up to $1 million in revolving credit through a swift, online application. This financing offers benefits such as 0% financing for inputs purchased with FBN Inputs and access to Regenerative Ag discounts. FBN Finance also introduced the Regenerative Agriculture Operating Line, providing eligible farmers a 0.5% interest payment rebate on approved financing. Recently, FBN Finance enhanced the financing experience with its digital payments platform for operating line customers, providing greater control and convenience in managing finances and loan payments.
Appoints Diego Casanello as New CEO (2024/02/23)
Diego Casanello has been appointed as the Chief Executive Officer of Farmers Business Network, Inc. (FBN®). He will assume his role on March 1, 2024, succeeding interim CEO Devin Lammers. Casanello brings over three decades of leadership in the agriculture sector, including notable positions such as CEO of Arysta Life Science Inc. and COO of UPL Ltd. The Board expressed confidence in Casanello’s ability to lead FBN and advance their long-term strategy and accelerate growth.
Unveils New Crop Protection Products (2024/01/25)
Farmers Business Network has introduced 10 new crop protection products to support wheat growers and expand fungicide offerings. The company has also launched FBN Acre Plans, a digital crop protection planning system, and invested in enhancing growers’ shopping and delivery experience. The flagship Canadian distribution center in Saskatoon and a network of eight Canadian fulfillment centers will provide efficient service to its over 9,700 members across more than 31 million acres.
A New Frontier in Sustainable Beef Production (2023/10/27)
Farmers Business Network, Inc. introduced Profectus™ Feeds, a revolutionary beef cattle nutrition system that enhances sustainability and profitability in beef production. This innovative feeding system prioritizes the amino acid requirements of cattle based on energy density, leading to improved feed efficiency, reduced digestive issues, and better overall cattle health. Studies have demonstrated a significant 5 to 15% improvement in feed-to-gain ratio and profitability with Profectus compared to traditional diets. Developed by FBN’s team of nutritionists and veterinarians, Profectus Feeds not only boosts feed efficiency and carcass value but also addresses environmental concerns such as methane reduction, aligning with future demands in beef production. This system represents a strategic advancement in cattle nutrition, offering a balanced approach to protein requirements and enhancing the environmental sustainability of beef farming, thereby promising a more profitable and sustainable future for cattle producers.
Farmers Business Network Introduces AcreVision to Aid Land Acquisition Decisions (2023/07/14)
Farmers Business Network, Inc. (FBN®), the global AgTech platform and farmer-to-farmer network, has unveiled AcreVisionSM, an innovative tool designed to help farmers make informed decisions about land purchases.
Empowers Farmers with Enhanced Delivery Services (2023/06/23)
Farmers Business Network now offers 3-day delivery or less on most member orders. FBN’s logistics network comprises 30 centers across North America, allowing it to serve farmers promptly and effectively. The company’s advanced technology ensures that farmers receive their orders as quickly as possible. Moreover, FBN has introduced a new feature that allows farmers to access financing at checkout.
Farmers Business Network Announces Instant Land Loan Approval Program (2023/05/26)
Farmers Business Network (FBN®), a global AgTech platform and farmer-to-farmer network, announced today the introduction of a transformative program dubbed ‘Instant Land Loan Approvals’ via FBN Finance. This initiative aims to enhance the loan application process for farmers seeking land financing, delivering immediate approvals and streamlined access to capital.
Releases 2023 Canadian Planting Intentions Report (2023/04/27)
Farmers Business Network has released its 2023 Canadian Planting Intentions Report, providing insights into how Canadian farmers approach the new season in terms of canola, spring wheat, and durum. The report is based on a survey conducted from late March to April 18, and it offers market implications for the crop year. While there were small shifts in acreage compared to 2022, the report provides growers with critical intelligence and market guidance. Farmers Business Network’s actionable intelligence aims to arm Canadian members with the necessary tools to navigate the current market. The report represents 2.5% of all acres in Canadian provinces, and farmers can download it from the Farmers Business Network website.
Read more here.
Farmers Business Network Launches AI-Powered Agronomic Advisor (2023/04/19)
Agronomic advisor Norm, driven by AI, has been introduced by Farmers Business Network (FBN) to offer farmers a wide range of agronomic knowledge. In addition to FBN’s unique data streams, Norm uses publicly accessible data such as meteorological insights, soil monitoring, application rates, product labeling, current events, academic research, and grower opinion. Built on OpenAI’s Chatbot GPT-3.5, Norm enables farmers to ask a wide range of questions on agronomy, farm management, animal health, and product usage to aid in their decision-making.
Field to Market and FBN Partner to Propel Sustainable Agriculture (2023/04/12)
Field to Market, Farmers Business Network, and The Alliance for Sustainable Agriculture have announced a partnership that will allow farmers to assess their profitability, productivity, and sustainability choices in a single location. FBN has become a Qualified Data Management Partner with Field to Market and has integrated the sustainability measures of the Fieldprint Platform into its program. The collaboration has the potential to empower farmers with actionable insights, promote environmental transparency, and support the success of family farmers everywhere.
Report Highlights Ag Chemical Price Variations (2023/03/24)
The Farmers Business Network’s (FBN) 2023 Ag Chemical Price Transparency Report highlighted that farmers face significant issues due to the lack of transparency in agrochemical pricing. The report analyzed over 3,000 pricing data points across 37 states, showing that crop protection sellers are not providing transparent pricing. FBN Direct, the online agrochemical purchasing system of FBN, aims to address this issue by providing farmers with high-quality products at transparent, competitive prices.
Read the report here.
Farmers Business Network Opens Latest Fulfillment Center in Canada (2023/03/02)
Farmers Business Network (FBN®) has opened a 198,000-square-foot fulfillment center in Saskatoon, Canada. This new facility will process orders for growers across Saskatchewan and Canada, providing customers faster delivery and increased reliability. It is the primary hub in FBN’s Western Canada logistics network and one of the largest in North America.
Farmers Business Network Launches Bridge Loan (2023/02/15)
Farmers Business Network (FBN®) has launched a new bridge loan offering through FBN Finance to provide farmers with financing solutions. The new offering is designed to assist farmers facing tight timelines on potential land purchases and want to be as competitive as possible while negotiating better prices. The bridge loan is an expedited land loan that enables borrowers to secure financing and close on land purchases in as little as three weeks, making it an ideal solution for those who need to act quickly.
FBN® and Boveta Nutrition Partner to Optimize Beef Cattle Feeding (2023/01/27)
Farmers Business Network has partnered with Boveta Nutrition to provide a proprietary feeding system for beef cattle, which improves feed efficiency and carcass yield and reduces methane gas emissions. Boveta Nutrition’s optimized feed formulation ensures that cattle consume less feed yet maintain or increase gain and milk production. The FBN team, led by Dr. Monty Kerley, a renowned nutritionist, will work closely with Boveta Nutrition to bring the industry-leading system to the market.
Image provided by FBN


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