Key Takeaways:
- Lon Kreger has been appointed as the new Sales and Marketing Leader at Ceradis B.V.
- Kreger succeeds Jan Stechmann, who is transitioning to an executive role outside the agriculture sector.
- Kreger brings 16 years of leadership experience in agriculture and crop protection, focusing on market growth and distributor engagement.
- Ceradis continues to expand its portfolio of sustainable plant nutrition and crop protection solutions, including CeraMax® biological seed treatment.
- Kreger will lead efforts to drive market expansion, grower adoption, and increased product awareness.
Why Was Lon Kreger Appointed as Sales and Marketing Leader?
Ceradis B.V. (Profile), a global innovator in plant nutrition and crop protection, announced the appointment of Lon Kreger as Sales and Marketing Leader. Kreger steps into the role following Jan Stechmann’s departure to pursue an executive management role outside the agricultural sector.
Willem-Jan Meulemeesters, CEO of Ceradis, praised the appointment: “We are thrilled to welcome an experienced and well-connected professional like Lon to our team. His industry knowledge and leadership will drive growth and further our mission to provide sustainable solutions to growers worldwide.”
What Experience Does Lon Kreger Bring to Ceradis?
Kreger is a seasoned leader with 16 years of experience in agriculture, business development, and crop protection. His past roles include:
- International Business Development Leader at NewLeaf Symbiotics
- Chief Commercial Officer at MagrowTec
- Business Development roles at Heliae Development, Loveland Products, and Arysta Life Sciences
His expertise lies in expanding market share, boosting distributor engagement, and driving adoption of agricultural technologies.
What Are Kreger’s Goals in His New Role?
Kreger will lead strategic sales and marketing initiatives to expand Ceradis’ footprint, focusing on:
- Increasing grower adoption of bio-solutions
- Enhancing distributor and retail engagement
- Driving market expansion for CeraMax® biological seed treatment in the US and Brazil
- Promoting sustainable crop protection technologies that reduce environmental impact
How Has Jan Stechmann Contributed to Ceradis’ Success?
During his tenure, Jan Stechmann played a pivotal role in expanding Ceradis’ global reach and fostering key partnerships. Meulemeesters acknowledged his contributions: “We extend our heartfelt thanks to Jan for his leadership and dedication in driving Ceradis’ growth.”
What’s Next for Ceradis?
Kreger’s appointment signals Ceradis’ continued commitment to innovation and sustainability in agriculture. The company is investing heavily in solutions that address modern agricultural challenges while minimizing environmental impact. Kreger expressed enthusiasm for his new role, stating: “I have admired Ceradis and its innovative technologies for many years and am honored to lead during this exciting phase of the company’s journey.”
Ceradis Crop Protection Latest News
CeraMax® Granted Label for Red Crown Rot Suppression in Soybeans (2024/04/02)
Ceradis Crop Protection B.V. has received Section 2(ee) label approval for CeraMax®, a biological seed treatment designed to combat Red Crown Rot in soybeans. Initially detected in Illinois in 2018, Red Crown Rot has become a major concern for Midwest soybean farmers. CeraMax® is a unique technology that ensures seed safety and a favorable return on investment compared to synthetic alternatives. It has been pivotal in maximizing crop genetic potential and facilitating robust early-season development. The product is applicable in multiple states, ensuring compliance and maximum effectiveness in combating the disease.
CeraMax® Achieves BioVerified™ Status (2024/03/26)
Ceradis Crop Protection recently highlighted the inclusion of CeraMax in WinField United’s BioVerified program, affirming its quality and efficacy. CeraMax is a bio-fungicide seed treatment designed to combat soil-borne fungal diseases. It is an economical and environmentally friendly alternative to synthetic seed treatments, with a focus on maximizing crop yield through sustainable agricultural practices. The collaboration between Ceradis and WinField reflects a shared goal of delivering effective and innovative solutions to growers.
