Key Takeaways:
- 7-Eleven collaborates with Plenty Unlimited Inc. to provide locally grown produce in California stores.
- Plenty’s indoor vertical farming technology uses significantly less land and water than traditional farming.
- Two new salad options featuring Plenty’s greens will be available at 7-Eleven stores.
- The initiative aligns with 7-Eleven’s sustainability goals.
7-Eleven, Inc. has entered into a new partnership with Plenty Unlimited Inc.. This collaboration is designed to bring fresh, sustainably grown produce to 7-Eleven stores across California, reinforcing the company’s commitment to environmental sustainability.
Sustainable Farming Technology
Plenty Unlimited Inc. utilizes advanced vertical farming techniques that require only 1% of the land and 10% of the water typically used in traditional farming. This method not only increases efficiency but also reduces environmental impact. The result is fresh produce that is available year-round and grown without pesticides.
New Product Offerings
Through this partnership, 7-Eleven will offer salads made with lettuce from Plenty’s indoor farm in Compton, California. These salads will be available at 1,300 locations throughout the state. The new offerings include:
- California Cobb Salad: Featuring Plenty’s Crispy Lettuce, white meat chicken, sliced egg, grape tomatoes, applewood bacon, and a cheddar & Monterey Jack cheese blend, served with ranch dressing.
- Chicken Caesar Salad: Made with Plenty’s Crispy Lettuce, white meat chicken, parmesan cheese, crunchy croutons, parmesan cheese crisps, and a lemon wedge, served with classic Caesar dressing.
Commitment to Sustainability
Marissa Jarratt, Chief Marketing and Sustainability Officer at 7-Eleven, emphasized that this partnership aligns with the company’s “Good Made Easy” initiative, which focuses on offering products that meet customer expectations for quality and convenience while promoting sustainability.
Deanna Hall, Senior Product Director at 7-Eleven, stated that the introduction of Plenty’s produce is part of the company’s effort to innovate and meet evolving customer preferences.
Dana Worth, Senior Vice President of Commercial at Plenty, expressed that the partnership with 7-Eleven is an important step in making locally grown, sustainable produce more accessible to consumers in California.
